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Adult Behavior

Adults like to buy after the market has gone up and sell after a decline.

We consistently buy at the top of the market only to panic and sell at the bottom.



Imagine if we shopped the way we invest.


Adults fail this pattern recognition exercise.

Pattern Recognition Exercise
Do you see a pattern between costs and performance between the 20 largest mutual fund families?


Adults don’t realize they only see winners that don’t perform going forward.

Mutual Fund Pick for 2009
Don’t pick another hot mutual fund only to see it lag after you buy it. Pick this stellar loser!


Most investors could save far more by lowering fees than they will pay in gasoline. The difference is that we feel the pain of the gas pump meter taking our hard earned money but investments fees are painless and they rob us blind.